• Rebecca Yelland

Dear Indie Author

Updated: Sep 17, 2019

Dear Indie Author:

With blood, sweat and tears (probably lots of tears) you’ve navigated the treacherous waters of writing and self-publishing your first novel. Congratulations! That was a huge accomplishment. Give yourself a big pat on the back.

Now comes the hard part - marketing. And sales have been discouraging.

PLEASE don't let this question your ability as a writer. Sales come in waves. In the meantime, focus on getting your name out there.

Here are a few suggestions.

1. Set up a giveaway on Goodreads. It's a great way to get your name and book out to the masses. And get a few reviews too!

2. Donate a copy to your local library. Ask about a possible book discussion/signing.

3. Ask your local bookstore if they'll carry your book on consignment. They often encourage book signings as well.

4. Post flyers about your new book at the local post office. People love a local celebrity. In mine, I directed them to the local library. My book was checked out several times after that.

5. Always have a few copies on hand to share. I keep copies of my books at work. Several people have read them so far.

6. If you have at least 5 amazon reviews with an average rating of 4 stars, there is a free option to advertise your kindle for a reduced price readingdeals.com/submit-ebook. I received a large reponse the first time I did this.

7. Focus on your next book. Build up a collection for readers.

8. Consider changing your book cover. I changed mine 4 times. It made a difference.

9. LISTEN to feedback! If you receive consistent comments about certain sections of your story, I strongly urge you to make changes if necessary. Editing is never a finished job.

10. Be patient. My first book was published two years ago last March. But the bulk of my sales have been in the past year.

11. Participate in book fairs, festivals and flea markets. Once again, visibility is the key. It's also important to have a professional look. Create quality swag - if funds allow - for your displays.

12. Advertise on Instragram. There is a large reader population on there – they especially love book aesthetics. I found blog reviewers for my book there.

13. Create a website if you don’t already have one. You can set up one for free on Wix.com. Started blogging and featuring other authors, as well as posting links to your books.

These are just a few ideas. It’s part of the Indie Author game. Good luck and keep going!


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